Are Color Trends Important in Product Design?

Emotional resonance is key to successful design. Consider color: Its influence begins in childhood, when you probably picked your favorite. "It's really multilayered, the human reaction to color," says Courtney Garvin, an Atlanta-based graphic designer whose senior thesis at Yale concerned color theory. "There's the physical aspect--what happens optically, what happens in the brain. Then you have cultural associations, personal connotations and on and on."

Continue reading article here
http://www.entrepreneur.com/article/226319

Are You Losing Money with Your Mobile E-Commerce? [INFOGRAPHIC]

by Jenna Compton, July 28, 2014

If you're hesitant to redesign your business's website responsively, you might think again after analyzing your mobile e-commerce performance. By analyzing your site's checkout process on mobile, you might gain a new perspective. Is your process easy? Is it frustrating? Take a look at some stats showing how customers behave when shopping on mobile and where your potential revenue could be lost.

Click link to view info graphic http://www.socialmediatoday.com/content/are-you-losing-money-your-mobile-e-commerce-infographic?utm_source=hootsuite&utm_medium=twitter&utm_campaign=hootsuite_tweets

6 Common Mistakes People Make When Starting a Business

Excerpt, "There are a seemingly endless number of ways to spend money, and it's impossible to be wise about all of them. But a few common costly mistakes can sink a bootstrapped business. Here are six pitfalls to look out for, along with expert advice on how to avoid them..."

Continue reading here https://www.entrepreneur.com/article/232240?newsletter=true

Starting a Business

Listed below are links to basic federal tax information for people who are starting a business, as well as information to assist in making basic business decisions. The list should not be construed as all-inclusive. Other steps may be appropriate for your specific type of business.

Click open link here to view and find more resources

3 Helpful Resources for Starting Up A Business

Free Images: Need FREE high-quality images to use in your small business or local agency social media? Check out this list of image resources - http://business.usa.gov/external-site?ccontent=http://www.ragan.com/Main/Articles/48581.aspx

Advice before Starting a Business: "I wish I had known before I started my business advice from a business start-up founder / survivor - http://business.usa.gov/external-site?ccontent=http://www.inc.com/jessica-stillman/5-things-no-one-tells-you-before-you-start-a-business.html?cid=sf01001

Naming a Business: Are you in the process of naming your business? Read this first - http://business.usa.gov/external-site?ccontent=http://www.entrepreneur.com/article/234910

5 Secrets for Making Your Logo Stand Out

Your logo is the face of your company. It will often be the first thing people see and the main thing they remember...whole point: You invest time in crafting the perfect logo so it will stick in people's minds.

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http://www.entrepreneur.com/article/227017

Online Business Law

Setting up your business on the Internet can be a lucrative way to attract customers, expand your market and increase sales. For the most part, the steps to starting an online business are the same as starting any business. However, doing business online comes with additional legal and financial considerations, particularly in the areas of privacy, security, copyright, and taxation.

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http://www.sba.gov/content/online-business-law

5 Ways to Build Customer Retention Into Your Growth Model

by Karl Stark and Bill Stewart

As you build your business, think about how to ensure that your customers stay with you as you grow.

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http://www.inc.com/karl-and-bill/5-ways-to-build-customer-retention-into-your-growth-model.html?cid=em01017week36b&nav=su

How to Create a Sales Page for Your Own Products

by Karl Staib

Have you ever tried selling a product or service on your blog? Then you know how maddening a sales page can be...You’ve probably seen some really good sales pages and it almost looks easy. That is until you actually try to do one yourself.

Continue reading here
http://kikolani.com/how-to-create-a-sales-page-for-your-own-products.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+CourtneyGoogleReader+%28Courtney+Engle%27s+shared+items+in+Google+Reader%29

How to Choose a Company Name

Businessmen need to know the importance of having a good name for the company. It can make or break a business. The name should own what the business is all about. If not, their target audience won’t be able to notice the business and you might end up having less clients in the process.

Read article here -
http://incometherapy.com/how-to-choose-a-company-name

7 Powerful Words of Advice for Entrepreneurs

by Stephanie Meyers

If you had to distill your best business advice for new entrepreneurs into just seven words, what would they be? We asked Inc. readers this question, and you rose to the challenge, offering up wisdom on hustling, patience, leadership, and more.

Here's some of the amazing--and amazingly concise--advice you gave us.

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http://www.inc.com/stephanie-meyers/7-powerful-words-advice-entrepreneurs.html?cid=em01016week40e

5 Essential Motivators for Overworked Moms in Business

by Roz

Working from home while raising children is not an easy task. While your main priority is the care of your family, the added demands of making money from home can sometimes discourage even the best of moms in business. Staying motivated is essential to thriving as a work at home mom. If you find yourself losing motivation from time to time, here are five essential motivators to get you back on track.

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http://www.socialmoms.com/tech/5-essential-motivators-for-overworked-moms-in-business

6 Books Every Work at Home Woman Needs to Read This Summer

by Holly Reisem Hanna

As the school year winds down, I find myself loading up my Kindle with some summer time reads. Whether you’ll be traveling by car, plane, or just sitting by the pool this summer, make sure to stock up on some good books to help cultivate your mind and spirit over the summer months. A few of these are newer titles, but many of them have been around for quite some time, so you maybe able to find them at your local used book store.

Read info here
http://tinyurl.com/o5xcaky

Want to Turn Off Website Visitors? Don’t Include Your Prices

by Karyn Greenstreet

According to Jakob Nielson, a website usability expert, one of the most important things that prospective customers are looking for on your website is pricing. Yet so many service businesses do not include their pricing on their site.

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http://www.passionforbusiness.com/blog/want-to-turn-off-website-visitors-dont-include-your-prices

6 Ways to Uncover Highly Targeted Referral Prospects

Guest Post by Matt Anderson

One of the most important elements of getting more highly targeted referrals is to make it EASY for others to open the right doors by being crystal clear about what you want.

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http://www.ducttapemarketing.com/blog/2013/01/17/targeted-referral-prospecting

Mistakes With Working At Home

By Kelly Land, © All rights reserved.

"It is so easy to commit mistakes in work at home related jobs. The margin of error is almost zero. One small mistake can land you in troubles leaving you nowhere. So you have to be extra careful always. Given below are few mistakes you need to evade."

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http://www.moneymakingmommy.com/mistakes-with-work-at-home

9 Tools for Building Customer Loyalty

Don't let customers go after one purchase. Win them back with a follow-up program.

Read article and tips here
http://www.entrepreneur.com/article/54792