Are Color Trends Important in Product Design?

Emotional resonance is key to successful design. Consider color: Its influence begins in childhood, when you probably picked your favorite. "It's really multilayered, the human reaction to color," says Courtney Garvin, an Atlanta-based graphic designer whose senior thesis at Yale concerned color theory. "There's the physical aspect--what happens optically, what happens in the brain. Then you have cultural associations, personal connotations and on and on."

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http://www.entrepreneur.com/article/226319

Are You Losing Money with Your Mobile E-Commerce? [INFOGRAPHIC]

by Jenna Compton, July 28, 2014

If you're hesitant to redesign your business's website responsively, you might think again after analyzing your mobile e-commerce performance. By analyzing your site's checkout process on mobile, you might gain a new perspective. Is your process easy? Is it frustrating? Take a look at some stats showing how customers behave when shopping on mobile and where your potential revenue could be lost.

Click link to view info graphic http://www.socialmediatoday.com/content/are-you-losing-money-your-mobile-e-commerce-infographic?utm_source=hootsuite&utm_medium=twitter&utm_campaign=hootsuite_tweets

5 Secrets for Making Your Logo Stand Out

Your logo is the face of your company. It will often be the first thing people see and the main thing they remember...whole point: You invest time in crafting the perfect logo so it will stick in people's minds.

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http://www.entrepreneur.com/article/227017

4 Tips for Choosing a New Online Business Name

Posted by Nathan

The name you choose can have a tremendous impact on your SEO, marketing strategy, and attracting potential leads and customers to your website. Here are some tips to make sure that your domain name smells the sweetness of success.

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http://blog.morebusiness.com/2010/09/4-tips-for-choosing-a-new-online-business-name

5 Powerful Ways to Build Your Credibility as an Entrepreneur

by Onibalusi

As an entrepreneur, one of the most important things you should focus on is building your credibility. Be it online or offline, having credibility is very important for new business opportunities, contacts, and your overall business experience.

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http://epiclaunch.com/5-powerful-ways-to-build-your-credibility-as-an-entrepreneur

Martha Stewart’s 10 Rules for Starting a Business

by Laurie Pawlik-Kienlen

A reader asked for info on starting a business – she wants to be a female entrepreneur! Well, who better to learn from than successful businesswoman Martha Stewart? Her ten rules for creating and maintaining a successful business will help even established entrepreneurs.

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http://seejanesoar.theadventurouswriter.com/for-female-entrepreneurs-martha-stewarts-10-rules-for-starting-a-business/?utm_source=twitterfeed&utm_medium=twitter

10 Ways a Start-Up Can Use Social Media to Market Itself

By Edward Boches

“How can a start-up with a few employees and a tiny marketing budget get its name out there?”

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http://blog.hubspot.com/blog/tabid/6307/bid/5297/10-Ways-a-Start-Up-Can-Use-Social-Media-to-Market-Itself.aspx

Choosing a Memorable Brand Name

by Andrew Keir

… choosing a brand name isn’t easy, below are half a dozen mnemonic devices for creating a memorable brand name.

Read his list here
http://www.andrewkeir.com/choosing-a-memorable-brand-name

Starting a business? Tips for a successful launch

by Sharon Epperson

Starting your own business can be daunting, but if you have an idea of the obstacles you could face you’ll be well ahead of the game....You think you’ve come up with a terrific enterprise, one that you’re really passionate about, but do you really know what it takes to launch this business?

CNBC’s personal finance correspondent Sharon Epperson, author of “The Big Payoff,” poses the questions you need to ask yourself — and some tips on how to find the answers....

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http://www.msnbc.msn.com/id/20926395

Entrepreneur Characteristics: Personal Qualities of an Entrepreneur

What makes an entrepreneur is a complex question. It includes factors from the environment in which an individual was raised, his or her family situation, and his or her personality traits. This question has been the subject of a great deal of both study and research. The following discussion is a summary of my own observations plus some of the conclusions of others.

http://www.morebusiness.com/getting_started/primer/d943458887.brc

The 14 Commandments of Creating a 'Wealth Pulling' Niche!"

By Roy J. Primm

To out-niche your competitors you must focus on these "14 commandments" of niche creation at all times. Observe the ones you apply to your business, product, or service - and watch your sales soar.

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http://www.businessknowhow.com/startup/wealthniche.htm

Secrets to a Great Logo

Compiled from articles written by David Cotriss,
Kim T. Gordon and Steve Nubie

With a well-designed logo, potential clients can instantly discover how your business can serve them. Your logo is a visual representation of everything your company stands for. Think of McDonald's golden arches or the Nike swoosh--these two impressive logos embody these companies well.

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http://www.ryze.com/posttopic.php?topicid=575442&confid=1022

See Your Business With New Eyes

By Debbie Allen

Your business image is like a symphony orchestra. No single instrument determines an orchestra’s success or failure. Likewise, the image you project is not based on a single business card, brochure, or display, but on the total impression created by all these things and more.

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http://www.businessknowhow.com/marketing/neweyes.htm