Do You Need to Protect Your Copyrights and Trademarks?

Copyrights and trademarks can be a confusing lot for the small business owner. They are considered valuable assets by giant corporations and guarded vehemently. However, small business owners should do the same. Do you guard your intellectual property properly?

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http://blog.morebusiness.com/2011/06/do-you-need-to-protect-your-copyrights-and-trademarks

The New Rules of Building Customer Loyalty

"...Experts say there are some rules to follow to make your customers feel like kings from the very first moment they encounter your product or service. Do it right, and you'll not only score a lifelong customer, but also an advocate for your brand—and that's a lot more valuable."

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http://www.inc.com/guides/201105/new-rules-of-building-customer-loyalty.html?partner=newsletter_Success

Creating A Business Image That Counts

By Barbara Gabogrecan

Many things can contribute to creating the business image that you want and they should all be considered before you rush into having anything printed to promote your business. Start with the very name you call your business. When deciding on the name consider just what the image is that you are trying to convey e.g. fun, serious, sensitive, caring, knowledgeable, etc. Don't have the name too long or too difficult to pronounce or spell.

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http://www.allentrepreneurinfo.com/Article/Creating-A-Business-Image-That-Counts/10639