5 Secrets for Making Your Logo Stand Out

Your logo is the face of your company. It will often be the first thing people see and the main thing they remember...whole point: You invest time in crafting the perfect logo so it will stick in people's minds.

Read article and watch video here
http://www.entrepreneur.com/article/227017

Keeping Loyal Customers Loyal

"The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog...That's where loyalty programs come into play—and for email marketers, they fall into two general categories..."

Read article here
http://www.marketingprofs.com/short-articles/2541/keeping-loyal-customers-loyal

The New Rules of Building Customer Loyalty

"...Experts say there are some rules to follow to make your customers feel like kings from the very first moment they encounter your product or service. Do it right, and you'll not only score a lifelong customer, but also an advocate for your brand—and that's a lot more valuable."

Read article here
http://www.inc.com/guides/201105/new-rules-of-building-customer-loyalty.html?partner=newsletter_Success

How to Smooth Things Over with a Dissatisfied Customer

Posted by Raj Khera - This is a guest blog post by Jill Tooley.

How do you handle a tricky situation and attempt to circumvent negative feedback before it’s published all over the web? Here are a few tips to help you address customer concerns and calm the waters before they rage out of control.

Read blog post here
http://blog.morebusiness.com/2010/09/how-to-smooth-things-over-with-a-dissatisfied-customer