Are Color Trends Important in Product Design?

Emotional resonance is key to successful design. Consider color: Its influence begins in childhood, when you probably picked your favorite. "It's really multilayered, the human reaction to color," says Courtney Garvin, an Atlanta-based graphic designer whose senior thesis at Yale concerned color theory. "There's the physical aspect--what happens optically, what happens in the brain. Then you have cultural associations, personal connotations and on and on."

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http://www.entrepreneur.com/article/226319

5 Secrets for Making Your Logo Stand Out

Your logo is the face of your company. It will often be the first thing people see and the main thing they remember...whole point: You invest time in crafting the perfect logo so it will stick in people's minds.

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http://www.entrepreneur.com/article/227017

How to Choose a Company Name

Businessmen need to know the importance of having a good name for the company. It can make or break a business. The name should own what the business is all about. If not, their target audience won’t be able to notice the business and you might end up having less clients in the process.

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http://incometherapy.com/how-to-choose-a-company-name

Creating A Business Image That Counts

By Barbara Gabogrecan

Many things can contribute to creating the business image that you want and they should all be considered before you rush into having anything printed to promote your business. Start with the very name you call your business. When deciding on the name consider just what the image is that you are trying to convey e.g. fun, serious, sensitive, caring, knowledgeable, etc. Don't have the name too long or too difficult to pronounce or spell.

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http://www.allentrepreneurinfo.com/Article/Creating-A-Business-Image-That-Counts/10639

Secrets to a Great Logo

Compiled from articles written by David Cotriss,
Kim T. Gordon and Steve Nubie

With a well-designed logo, potential clients can instantly discover how your business can serve them. Your logo is a visual representation of everything your company stands for. Think of McDonald's golden arches or the Nike swoosh--these two impressive logos embody these companies well.

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http://www.ryze.com/posttopic.php?topicid=575442&confid=1022