Are Color Trends Important in Product Design?

Emotional resonance is key to successful design. Consider color: Its influence begins in childhood, when you probably picked your favorite. "It's really multilayered, the human reaction to color," says Courtney Garvin, an Atlanta-based graphic designer whose senior thesis at Yale concerned color theory. "There's the physical aspect--what happens optically, what happens in the brain. Then you have cultural associations, personal connotations and on and on."

Continue reading article here
http://www.entrepreneur.com/article/226319

Want to Turn Off Website Visitors? Don’t Include Your Prices

by Karyn Greenstreet

According to Jakob Nielson, a website usability expert, one of the most important things that prospective customers are looking for on your website is pricing. Yet so many service businesses do not include their pricing on their site.

Read article here
http://www.passionforbusiness.com/blog/want-to-turn-off-website-visitors-dont-include-your-prices

Analyzing Customers in Your Business Plan

by Dave Lavinsky

The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services satisfy these needs.

Read article here
http://www.businesshighlight.org/business/entrepreneur/analyzing-customers-in-your-business-plan.html