9 Tools for Building Customer Loyalty

Don't let customers go after one purchase. Win them back with a follow-up program.

Read article and tips here
http://www.entrepreneur.com/article/54792

Keeping Loyal Customers Loyal

"The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog...That's where loyalty programs come into play—and for email marketers, they fall into two general categories..."

Read article here
http://www.marketingprofs.com/short-articles/2541/keeping-loyal-customers-loyal