5 Secrets for Making Your Logo Stand Out

Your logo is the face of your company. It will often be the first thing people see and the main thing they remember...whole point: You invest time in crafting the perfect logo so it will stick in people's minds.

Read article and watch video here
http://www.entrepreneur.com/article/227017

5 Ways to Build Customer Retention Into Your Growth Model

by Karl Stark and Bill Stewart

As you build your business, think about how to ensure that your customers stay with you as you grow.

Read article here
http://www.inc.com/karl-and-bill/5-ways-to-build-customer-retention-into-your-growth-model.html?cid=em01017week36b&nav=su

How to Create a Sales Page for Your Own Products

by Karl Staib

Have you ever tried selling a product or service on your blog? Then you know how maddening a sales page can be...You’ve probably seen some really good sales pages and it almost looks easy. That is until you actually try to do one yourself.

Continue reading here
http://kikolani.com/how-to-create-a-sales-page-for-your-own-products.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+CourtneyGoogleReader+%28Courtney+Engle%27s+shared+items+in+Google+Reader%29

7 Tips to Take Your Business Online

Taking your business online is a great way to reach out to customers, and deliver your services even at locations where you thought you couldn't. Here are 7 tips on how you should create an e-commerce site for your small business.

Read tips here
http://blog.morebusiness.com/2012/03/online-shopping-7-tips-to-take-your-business-online

Five Ways to Handle Negative Comments

Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts.

Read article here
http://www.marketingprofs.com/short-articles/2368/five-ways-to-handle-negative-comments?adref=Nsb1811

Know the 6 Stages of Your Customers’ Purchase Process

A guest post by Gary Gebenlian of Future Simple.

To do this, you need to understand your customers’ purchase process and then focus your marketing objectives on a specific stage or two within this process...Here are the six general stages of your customers’ purchase process.

Read his post here
http://www.mpdailyfix.com/know-the-six-stages-of-your-customers-purchase-process/?adref=nlt082511

Seven Ways to Make Your Customers Love You

by Brad Sugars

With so much emphasis placed on finding customers today, business owners often lose sight of keeping the ones they have. Here are a few surefire ways to stem those losses.

Read article here
http://www.entrepreneur.com/article/219712

7 Questions Every Business Owner Should Ask!

by Rai Chowdhary, MS, CQE, CQM, Six Sigma Coach

We all seek to find the right answers to our problems – Why do customers walk away? Why do employees leave? Why are sales low? How can we bring in more customers? How can we increase sales to existing customers? The first thing we need to understand is that the right answer can come only if we ask the right questions. This isn’t as simple as it sounds. There are some fundamental questions that are vital to the survival of any business...

Read these questions here
http://www.nationalbusiness.org/NBAWEB/Newsletter/972.htm

Analyzing Customers in Your Business Plan

by Dave Lavinsky

The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services satisfy these needs.

Read article here
http://www.businesshighlight.org/business/entrepreneur/analyzing-customers-in-your-business-plan.html

How to Smooth Things Over with a Dissatisfied Customer

Posted by Raj Khera - This is a guest blog post by Jill Tooley.

How do you handle a tricky situation and attempt to circumvent negative feedback before it’s published all over the web? Here are a few tips to help you address customer concerns and calm the waters before they rage out of control.

Read blog post here
http://blog.morebusiness.com/2010/09/how-to-smooth-things-over-with-a-dissatisfied-customer