"...Experts say there are some rules to follow to make your customers feel like kings from the very first moment they encounter your product or service. Do it right, and you'll not only score a lifelong customer, but also an advocate for your brand—and that's a lot more valuable."
Read article here
http://www.inc.com/guides/201105/new-rules-of-building-customer-loyalty.html?partner=newsletter_Success
