"For this reason, our first question is always “Why do you need a site?,” not “What do you want on it?” At bottom your website is a marketing tool. For many businesses, it’s the only source of business. If done right, it can be a major part of yours..."
Read his tips here http://www.inc.com/ilya-pozin/build-a-killer-website-19-dos-and-donts.html?utm_source=running-a-business&utm_medium=email&utm_campaign=incid39370week47
