By Barbara Gabogrecan
Many things can contribute to creating the business image that you want and they should all be considered before you rush into having anything printed to promote your business. Start with the very name you call your business. When deciding on the name consider just what the image is that you are trying to convey e.g. fun, serious, sensitive, caring, knowledgeable, etc. Don't have the name too long or too difficult to pronounce or spell.
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